Just three months into his role, Steve Revell, a seasoned industry veteran with over 30 years’ experience, is already making his mark across Europe. His recent travels through the Baltics, Austria and Poland served not just to promote Hissco’s latest innovation, the Evo2 product range, but also to reinforce the company’s commitment to a partnership model that challenges long-standing industry norms.

Hissco’s Evo2 range is built using off-the-shelf, industrial-grade components, which provides a significant advantage to resellers and end users alike. Easier local sourcing, reduced service risk, and improved long-term supportability are key benefits. However, the company’s real differentiator lies in its distribution philosophy: Hissco refuses to lock partners into exclusive agreements.

“Non-exclusivity” may sound like a bold strategy in such a competitive space, but it is one Hissco sees as essential. Rather than tie resellers to a single brand, the company gives them the freedom to offer the most appropriate solutions to their customers, even if that means recommending a competitor’s product. The goal is clear, empower resellers to act in their customers’ best interests without fear of breaching contractual obligations.

This pragmatic and forward-thinking approach has already begun to attract high-quality partners. In the Baltics, Hissco recently appointed Saint Tech as its regional partner covering Latvia, Estonia and Lithuania. Historically, Saint Tech was forced to work through layers of distribution, what Revell calls “margin-on-margin” supply chains, that weakened competitiveness in fast-moving markets. By partnering directly, Hissco has eliminated that overhead and enabled Saint Tech to operate with greater pricing flexibility and better technical support.

For Austria and Germany, Revell met with a long-standing industry contact to present the Evo2 range and discuss Hissco’s flexible partnership model. While the technical capabilities of Evo2 were well received, it was the open, non-exclusive approach that stood out. Rather than enforcing rigid agreements, Hissco enables its partners to collaborate with other suppliers when necessary, acknowledging that successful project delivery often depends on factors such as pricing, engineering compatibility, or pre-existing infrastructure.

The final stop on Revell’s tour was Warsaw, where he met with Pawel of SAE. A long-time contact and experienced Hissco representative, Pawel has already made significant inroads in the Polish market. Their discussions centred around the continued evolution of Evo2 and reaffirmed Hissco’s support-first approach. If Pawel’s customers want his service expertise but prefer a different hardware solution, Hissco won’t stand in the way.

This partner-first mindset signals a shift in how security technology firms can, and perhaps should, operate. By focusing on trust, flexibility and genuine technical value rather than contractual leverage, Hissco is positioning itself as a manufacturer aligned with the realities of today’s market.

As Revell sees it, the industry is slowly waking up to the fact that pricing and performance are no longer enough. In a climate where end users demand choice and integrators require agility, openness may well be the most valuable asset of all.

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Revell began his career at EG&G Astrophysics, which later evolved into Perkin Elmer, and then L3. His background also includes a stint in trace detection with Ion Track Instruments, followed by nearly two decades at Rapiscan Systems.

“Over the years, I’ve witnessed the transformation of our industry,” said Revell. “Many companies have expanded rapidly, often through acquisition, but growth doesn’t always equal progress. In some cases, the core of x-ray screening has been diluted or marginalised within large, complex structures.”

That shift, according to Revell, led him to seek out a company where conventional x-ray screening remains central to the mission. “To truly innovate and lead, I needed to be somewhere that places x-ray at the heart of its business. That’s exactly what I’ve found at Hissco International.”

A Natural Fit

Revell’s decision to join Hissco was influenced not only by the company’s focus but also by long-standing professional relationships. “I’ve known Hissco’s founder for most of my career, and worked closely with Andy Hudson, the Group President, for years. Their consistent focus on engineering-led solutions, and their dedication to doing one thing well, manufacturing robust, high-quality x-ray machines, has always stood out.”

Hissco’s reputation for building systems that perform reliably in challenging environments also impressed Revell. “From unstable power grids to harsh physical conditions, their machines are built to endure. That speaks volumes about the quality of their engineering.”

The company has retained an experienced and deeply knowledgeable engineering team, something Revell considers a rare asset. “This is a team with over 200 years of combined industry experience. These aren’t just employees, they’re true veterans who understand the nuances of this work.”

Engineering Excellence and Practical Innovation

Revell’s due diligence before joining the company only reinforced his decision. “When I visited their facility, I saw a clear purpose and genuine passion. Their product range, including both single- and dual-view systems, reflects a real understanding of user needs in the field.”

One feature that stood out was Hissco’s CIRTS training system. “It’s not a generic guide. It’s a built-in, operator-focused tool that ensures even short-term staff can rapidly familiarise themselves with the equipment. That’s a huge advantage in high-turnover environments like events or temporary checkpoints.”

He also praised the company’s Assisted Image (AI) technology. “Rather than trying to replace operators, it supports them. It’s intuitive, practical, and keeps the human in control, exactly what’s needed in time-sensitive or high-pressure situations.”

Looking Ahead

Now in post, Revell is focused on reconnecting with former colleagues, forging new partnerships, and building on Hissco’s reputation for technical excellence and reliability.

“You’ll see us becoming more visible, especially on platforms like LinkedIn, where we’ll be highlighting who we’re working with, and the expertise we’re bringing in. This isn’t about trend-chasing, it’s about staying true to what we know works and delivering results where they matter most, such as checkpoints, courthouses, prisons, customs facilities, and more.”

Revell’s appointment signals a strategic step for Hissco International as it strengthens its position in the UK and European markets. “I’m proud to be part of a company that knows exactly what it stands for,” he said. “We’ve stayed true to our roots, and that consistency is what drives long-term relationships and real-world impact.”

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The move comes as Airlink, Southern Africa’s largest independent airline, continues to grow its regional network, currently spanning more than 45 destinations across 13 African countries. With demand for reliable cargo services rising in parallel with passenger traffic and cross-border trade, the airline is investing in state-of-the-art infrastructure to meet both current and future operational needs.

The newly installed Dual View scanners, fully certified by the Civil Aviation Authority (CAA), offer enhanced threat detection through high-resolution dual-angle imaging. The technology enables faster throughput and improved identification of prohibited or hazardous materials—capabilities essential for high-volume cargo environments.

“Airlink’s adoption of this screening technology reflects a commitment to operational safety and efficiency in line with global best practices,” said Marco Rincon, Director of Business Development at HISSCO INTERNATIONAL. “We’re proud to support Airlink’s growth trajectory with security solutions that are purpose-built for the evolving needs of the aviation and logistics sectors.”

This equipment upgrade aligns with broader trends in Africa’s aviation and cargo landscape, where regional airlines are increasingly focused on boosting logistics capabilities to support trade, e-commerce, and regional integration initiatives. By modernizing its cargo operations, Airlink is positioning itself as a leader in secure, efficient air freight services throughout the continent.

The partnership between Airlink and HISSCO INTERNATIONAL underscores the growing importance of technology-driven security infrastructure in shaping the future of regional aviation logistics.

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At the heart of HISSCO’s philosophy is a deep commitment to customer responsiveness and adaptability. In an industry often dominated by rigid multinationals, HISSCO stands out by offering flexible, fast, and reliable screening solutions—customized to meet specific operational requirements.

Solutions for High-Footfall and Mission-Critical Environments

HISSCO designs and manufactures a wide range of conventional X-ray systems, from compact tabletop scanners to large dual-view models featuring 1.8 x 1.8 meter apertures. Its best-selling models—such as the 5030, 6040, and 6040 Dual View—are widely used in high-risk, high-throughput environments including government buildings, national key points, train stations, mines, correctional facilities, ports, event venues, educational institutions, and cargo terminals.

HISSCO’s systems are engineered for fast-paced security settings. With belt speeds of 0.5 meters per second, these machines are optimized for high-traffic scenarios, enabling rapid imaging throughput and enhanced operational efficiency. This capability is especially critical at public venues, borders, and large infrastructure sites where screening bottlenecks can affect both safety and performance.

While some units are approved for use in domestic aviation, HISSCO primarily focuses on non-aviation applications where reliability, speed, and rugged design are essential.

Exceptional Image Quality for Confident Analysis

A key differentiator of HISSCO’s systems is their industry-leading image quality, which allows security personnel to perform clear, confident analysis in real time. The high-resolution imaging enhances visibility of both organic and inorganic materials, sharpens object outlines, and reduces ambiguity—helping operators make faster, more informed decisions in fast-moving environments.

This precision not only improves operational workflow but also reduces the need for manual rechecks, cutting queue times and boosting overall throughput.

Built for Speed, Reliability, and Operational Efficiency

HISSCO’s global leadership is supported by three core strengths:

· Accelerated Delivery: Machines are typically delivered within 2 to 6 weeks, significantly faster than the industry average of 14 to 16 weeks.

· Industrial-Grade Engineering: All systems are built in-house using high-grade, field-tested components and come with a comprehensive five-year warranty.

· Exceptional Value: HISSCO’s cost-effective solutions offer a lower total cost of ownership while maintaining top-tier performance throughout the system’s lifecycle.

Free software updates are provided throughout the warranty period, ensuring ongoing optimization and compatibility with evolving security protocols.

Assisted Imaging (AI): Practical Innovation for Real-World Threats

HISSCO’s proprietary Assisted Imaging (AI) software enhances object analysis by providing operators with intuitive, color-coded overlays that highlight both potential items of concern and commonly carried objects, such as cellphones, battery packs, keys, and wallets. This real-time object recognition streamlines screening by helping operators quickly differentiate between benign and suspicious items, reducing interpretation errors and improving throughput.

Regularly updated image libraries—offered at no cost during the warranty period and informed by emerging security scenarios—ensure consistent, high-performance analysis in complex, high-traffic environments.

Global Support Network and Strategic Growth

HISSCO supports its international clients through a network of trained local distributors and a dedicated global support team, which includes 24-hour hotline assistance and a WhatsApp-based technician network. Spare parts and warranty replacements are shipped within days, minimizing downtime and operational risk.

The company is expanding its international presence, with recent growth in the United Kingdom and active market entry into the Asia-Pacific (APAC) region and the United States, where its systems have received FDA approval. In the Middle East, HISSCO has signed distribution agreements in four new countries, significantly strengthening its regional footprint. In Europe, the company continues to expand through strategic partnerships and growing demand for reliable, scalable X-ray imaging solutions.

Supporting the Front Lines of Global Security

As demand grows for fast, effective, and scalable screening solutions, HISSCO is well-positioned to support critical sectors—from public safety and education to mining, cargo, and national infrastructure. The company also offers high-energy container imaging systems for customs and port authorities, but its primary focus remains on conventional systems that deliver daily operational security at scale.

Whether deployed at stadiums, schools, train stations, border checkpoints, or distribution hubs, HISSCO’s systems are trusted to perform with speed, clarity, and consistency.

A Resilient Organisation with a Long-Term Vision

Despite its global footprint, HISSCO maintains a cohesive, people-oriented culture. Many senior team members have been with the company for over 20 years, collectively bringing over 200 years of in-house experience. Employees are cross-trained to ensure organizational agility and depth.

Thanks to robust supply chain planning, quality controls, and strategic stockholding, HISSCO has successfully navigated global disruptions while maintaining uninterrupted service to its clients.

Setting the Standard in Conventional X-Ray Imaging

As security challenges evolve worldwide, HISSCO remains a trusted name in conventional X-ray imaging. With proven speed, unmatched reliability, and a strong global support framework, the company continues to deliver mission-critical screening where it matters most.

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